• Anna Zesbaugh

    FOUNDER + CEO

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    Originally from St. Paul, Minnesota, Anna ventured to Colorado in 2014 to study Hospitality Management at the University of Denver. She had been working in corporate events for 2 years after graduation when the pandemic hit - events were quickly untenable, and of course her job too. In March of 2020, the mayor of Denver declared liquor stores non-essential businesses and ordered them closed to prevent the spread of COVID-19. It was like prohibition all over again - people were scared, they were socializing in different ways and drinking in the privacy of their own homes. Anna couldn’t get “Hooch” and “Booch” out of her head - Hooch referring to what alcohol was often called in the 1920s, and Booch referring to kombucha. Daydreams turned into business plans, and Hooch Booch was born.

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    Favorite Hooch Booch flavor, and how do you like to enjoy it? “The Clover Club, with a splash of Hendricks Gin and paired with a charcuterie board. The champagne yeast used in our booch gives similar notes to wine, thus the charcuterie pairing.”

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    Quirky fact or motto? “‘Trust the Process’ has been my guiding motto since I was furloughed, which led me to where I am now. On the good days it keeps me grounded, and on the difficult days pushes me through.”

    Hobbies in Colorado? “Yoga, skiing, and hiking”

    Connect with Anna 
  • Shannon Egleston

    DIRECTOR OF OPERATIONS

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    Shannon is a Colorado native! Originally from Colorado Springs, she moved to Denver in 2015 to study Food & Beverage Management at the University of Denver. School led to her passion for spirits, wine, beer and eventually hard kombucha (aka, Hooch Booch). Shannon and founder Anna walked every morning during the beginning of the pandemic as Hooch Booch was at its very early ideation stages, and now is a crucial part of the team!

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    Favorite Hooch Booch flavor, and how do you like to enjoy it? “My favorite is the Old Fashioned, paired with a cool Colorado evening, a nice campfire, great company, and that extra splash of bourbon.”

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    Quirky fact or motto? “I sleep exclusively with socks on.”

    Hobbies in Colorado? “Cycling, hiking, snowshoeing, and endless loops of walking at Wash Park.”

    Connect with Shannon 
  • Sam Krey

    DIRECTOR OF SALES

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    Sam worked as "Sam The Beer Man" at Union 32 CraftHouse as their beer professional, and was introduced to Anna by one of the owners of the company. The rest is history and now he is "Sam The Booch Man".

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    Favorite Hooch Booch flavor, and how you like to enjoy it? “The Old Fashioned! It's also my favorite cocktail. I like to pour a glass of Old Fashioned with just a few ice cubes and then toss an orange slice in there. Then I eat the rest of the orange... and some Pizza!”

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    Quirky fact or motto? “I grew up as a circus performer in MN and then became a professional actor for 10 years in Chicago.”

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    Hobbies in Minnesota? “Snowboarding, wakeboarding (lake days in general), mountain biking, cocktail bar hopping, singing in my car...”

    Connect with Sam 
  • Jake Westerman

    Jake is a Colorado native! Graduating from CU Denver and working in live music, his background in touring and live event marketing led him to Hooch Booch.

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    My favorite Booch flavor is Bee’s Knees, a true classic. Served on the rocks with sports center in the background.

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    Quirky fact or motto: “Wanting to be someone else is a waste of the person you are.” - Kurt Cobain

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    Hobbies in CO: Skiing, Hiking & Breweries

    Connect with Jake 
  • Jeremiah Jenc

    BRAND MANAGER - TWIN CITIES, MN

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    Jeremiah is originally from a small town in rural MN. He attended the University of Wisconsin - River Falls and was a bartender all through his time there. Afterwards, he moved to Minneapolis, MN where he worked with various restaurants as a bartender, new store opener, freelance mixologist and general manager. He has a passion for the liquor industry and loves bringing a new product to the Twin Cities.

    He currently resides in the vibrant neighborhood of Northeast Minneapolis where he enjoys the eclectic art scene. You can find him enjoying a Vietnamese crepe at Hai Hai or sipping on an Old Fashion at the back bar at Young Joni. He enjoys the amazing music scene the Twin Cities has to offer, but can also be found camping on the north shore of Lake Superior or sailing on the waters of Lake Pepin.

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    Fun Fact: He is licensed in Real Estate and has a goal of getting his captains license in sailing in the next few years

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    Favorite Activities: Trying new bars and restaurants, concerts, sailing, camping, travel, kayaking, volleyball

    Connect with Jeremiah 
  • Tommy Strickland

    BRAND MANAGER - COLORADO

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    Where you’re from, how you got here (to Hooch Booch): 7 years working in marketing/sales for large beer corporations.

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    Favorite HB flavor + how you like to drink it + food/snack you’d pair with it:Clover Club at a pool on a hot day mixed with some gin.

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    Quirky fact or motto: I’m ambidextrous!

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    Hobbies in CO:Taking my dog to the park and brewery hopping on the weekends.

    Connect with Tommy 
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